Google AdWords and their benefits

 In Drawn Solutions Blog, Internet Marketing, Local Business, Online Business, Webmaster

Google AdWords is a great tool for those who want to be noticed online. It does not matter if you have a limited or an unlimited budget you can set up your daily budgets. Other features include setting the time of the day you want your ads to show, for who you want to display your ad and the keywords. There is no minimum amount to start advertising with Google.

What is Google AdWords?

Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users. Google AdWords’ system is partly based on cookies and keywords predefined by the advertisers. Web pages from Google and from partner websites are designed to allow Google to select and display the advertising copy selected. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income that is generated.. – by Wickpedia

What can you do with AdWords?

Be seen on top of the Search Engine

Have you ever noticed the ads on the very top and  right sidebar of the Google search while looking for something? You can create your ad so it will appear in those spots when potential customers use keywords that match your business.The good thing is you can choose the keywords that you want your ad to show and you even can pick negative keywords that you do not wish your ad to show. The best thing is that you do not pay for your ad to show on Google you just pay when someone click on it.

Video Advertisement

Do you know those commercials that play before you watch a video on YouTube? That can easily be your  video ad  on YouTube. It is very important that you have a great video because in can help drive potential clients to your business.

Your ad can  be shown on other websites

You won’t be restricted to just Google search because your ad will display on all Google networks as well. When people are  browsing their favorite websites,  a YouTube video, checking their Gmail account, or using mobile sites and apps.

Target a specific audience

You can set up your AdWords campaign to target certain groups of people. For example: based on their location, what they like , their gender and even the language they speak.

You can easily measure your campaign

Google AdWords offers daily reports that allow you to see how many people click on your ads. You can also see things such as how many clicks convert into sales. Knowing the behavior of the users on your website can help you to optimize your campaigns for  better results. You also can stop campaigns or adjust budget at anytime.

Drawn solutions offers AdWords account management services. Maintaining and optimizing an AdWords campaign can be hard and requires time. We can manage your online advertisement campaigns for  better results. Talk to us today.  Click here to send us a message or call us at (561) 570-6505.

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