Structured Data Markup and its SEO Benefits

 In Drawn Solutions Blog, SEO, Webmaster

In this article, I am going to talk about the structured data markup of websites and its benefits for search engine optimization  (SEO). Structured data markup can help search engines index your website properly resulting in better rank.

What is Structured Data Markup?

Structured data markup refers to your website’s data organization. Data organization is a way that the search engine can index and understand the structure of your website, for example, if you have an online store with reviews search engines such as Google can index your products with the review under the title of your product. As the picture below shows star rating reviews and breadcrumbs.

search display with reviews

There are many creative ways to organize the data on your website. Some examples are local business, blogs with date and author, services, recipes, etc. Take a look at for more examples. is an open community effort to promote standard structured data in a variety of online applications.

Does my website need structured data markup for better SEO?

All websites need structured data markup in order to gain a better rank on search engines. Because your website can provide additional information such as a recipe or concert event, which can be used by various Google products such as Search or Assistant to provide richer Search results or additional functionality to users.

To test your website’s structured data click here to use the Google tool.

Read Introduction to Structured Data to learn details and examples for implementing structured data.

Can I install structured data markup on my own?

Structured data markup can be very simple to add to your website but can be very complex especially if you do not have experience working on the back-end of your website. If you do not know about basic of programming you should hire a web developer in order to get the right structured data markup. What you should know to install on your own are JSON and/or HTML. Below you can see a table from Google of best practice formats, JSON is the recommended one. Click here to contact Drawn Solutions to help you to manage the structures data of your website.

Format Description and Placement
JSON-LD JavaScript notation separate from the body of the HTML itself. Markup is placed inside a script tag in the head or body of the HTML page. The markup does not have to be interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.
Microdata An open-community HTML specification used to nest structured data within HTML content. Like RDFa, it uses HTML tag attributes to name the properties you want to expose as structured data. It is typically used in the page body but can be used in the head.
RDFa An HTML5 extension that supports linked data by introducing HTML tag attributes that correspond to the user-visible content you want to describe for search engines. RDFa is commonly used in both the head and body sections of the HTML page.

Finally some examples with explanations on what you can do

  • Breadcrumbs – Great way to help users easily navigate your site hierarchy
  • Sitelinks Search box – Users can search your site directly from Search results
  • Carousel – Display rich card results in a sequential list or gallery in search results
  • Events – An organized event, such as a concert or art festival, that people may attend at a particular time and place
  • Logos – Your organization’s logo in search results and Google Knowledge Graph.
  • Social Profile Links – Your social profile information displayed on Google Knowledge panels.
  • Articles – News, sports, or blog article displayed with top stories carousel and rich result features, such as headline text and larger-than-thumbnail images.
  • Books – Book actions that make Google Search an entry point for discovering books and authors, enabling Search users to buy the books that they find directly from Search results.
  • Courses – Courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.
  • Facts Checks – A summarized version of your evaluation of a claim made by others.
  • Local Business – Business details displayed prominently in the Knowledge Graph card.
  • Music – Displays detailed musical album or artist information in a card, with links to play music or perform other actions.
  • Podcasts – Podcast information in search results, with the ability to list and play individual episodes.
  • Products – Information about a product, including price, availability, and review ratings.
  • Recipes – Recipes that display as an individual Rich Card or part of a host carousel.
  • Reviews – A review of an item such as a restaurant, movie, or store.
  • TV and Movies – Display detailed information about a movie or show, with the option to watch or purchase an episode.
  • Videos – Videos that display in a carousel.

See Pictures Examples


To learn more details on Google, click here.




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