10 features your website must have to be successful

 In Drawn Solutions Blog, Local Business, Webmaster

It is not about just having a pretty website, it is also about performance. To achieve a successful website you should be able to answer yes to the following questions. Is my website easy to navigate? Does my website list all products and/or services that I offer? Is my website bringing in more customers? Here are the 10 features your website must have. A successful website might take time, effort, and money but will be well worth it.

1 – Professional looking website

It is very important your website looks professional considering that it is the face of your business. A professional looking website will leave a great impression on your potential and current clients.

2 – List all services and products for a successful website

Do not leave any products or services that you offer off of your website. That missing service and product could lead to your potential client going to a competitor.

3 – Call of action that converts to sales

Create contact form that is easy to fill. Create attractive buttons that get your clients attention to call your business or send you an email.

4 – Mobile Friendly

Nowadays there are thousands of people using their mobile device to go on the internet every second.  Not having a website that is mobile compatible and easy to navigate can cost new potential customers.

5 – Search engine optimization

Your website should be optimized for all major search engines in order to be found in organic searches. Your website should at least rank for one keyword, your business name.

6 – Social media presence

Your business must have a profile on social medias. Strongly suggested: Google+, Facebook, LinkedIn and Twitter.

7 – Local Business profile

If you own a local business you must list your business on local websites such as Yelp, Google Business, and Bing business. This helps you to be found when someone is searching for businesses like yours near them for example on google maps.

8 – Advertise online

Like any other business, you need to invest in online advertisement to drive more clients to your store and website. If  Google shows ads on Google websites why would you not? You also can make a cool video to advertise on YouTube. The good thing about online advertisement is that it costs less than you think, for example with Google AdWods you can invest as little as $1 a day.

9 – Write a blog

Blogs are still a great tool to let the search engines, like Google, know your website is constantly updated resulting in a better opportunity for your website to rank high.

10 – Give customers a reason to return

There are many ways to entice users into coming back to your website like an interesting blog or a newsletter that offers great deals. A bad website can make potential clients run from it and never come back.

Remember a website is not just a display, a website can be a great tool to get increase business. Drawn solutions can help you achieve your goals. We offer graphic design, web development, content, and online presence. Contact us today for a FREE QUOTE. Click here to send us a message or call us at (561) 570-6505.

 

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